The first of our help videos - The Disciplinary Hearing

We are delighted to release the first of our new information videos to help you understand some of the rules and regulations and, best practice in HR.

The first video in the series is The Disciplinary Hearing and, whilst it may not be something people relish having to deal with, it is one of the most important ares of HR. Going through the proper procedure is essential for any business if they are to avoid mistakes which invariably end up costing the organisation time and money.

We hope you enjoy the video and find the information useful to you. If you would like to chat to someone about a specific case or, you would like to find out how Empire can work with you, please give us a call on 01224 701383, we will be happy to have a coffee and a chat with you.  Alternatively, you can complete the short enquiry form on our web site and someone will contact you.

We will be posting all of these resourceful videos on our network site - Empire Wire, please take a minute to visit the site and join our network where you can engage with other people involved in HR and, get some very useful information about the HR industry.  Join Empire Wire here.

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The Importance of Social Media Marketing to Businesses

Social Media Networking or Marketing as it is more commonly known is one of the most up and coming topics being discussed in the business world today. You will find numerous business publications covering articles on the theme of social media marketing, the importance it has to business and the ways in which to implement it within your company and so on.

Generally the majority of businesses are now trying to become more actively engaged in one or more of the numerous channels of social media that exist, for many different reasons. If planned and executed properly social media marketing can position itself to be one of the cheapest and most effective methods of online marketing and promotion for your business or organisation. If your business’ social media marketing is not well planned and executed, this could result in potential disaster for your company.

There are numerous reasons as to why any company or organisation should turn towards thinking about using social media marketing as one of their marketing and promotional resources. This of course solely depends upon several factors. These are; your company profile, the products and or services that you provide and your customers themselves etc. Progressively the importance of an effective social media campaign is on the rise for the majority of all companies today.

Below will illustrate some of the fundamental benefits that strategic social media marketing could bring to your business.

1. Branding
Companies can utilise social media channels as a way of increasing and expanding its willingness and reliability which could ultimately result in improved company branding through enhanced brand recognition amongst already existing customers and equally potential customers too. Social media marketing allows companies to have two way channels of conversation with their customers, which in turn builds a significant amount of credibility amongst its customers.

2. Lead Generation
Lead generation is another reason why companies should opt towards using social media campaigns. Lead generation is an integral part of a company’s success and social media marketing strategies and campaigns can help in targeting the most relevant target markets.

3. Engage with your customers
Social media channels assist in making it easier and more flexible when it comes to engaging with your customers. Customer engagement is the most significant benefit that social media marketing can bring. This facilitates in retaining the company’s existing customers and also increases the company’s brand integrity. During the recent economic downfall, a great deal of companies succeeded in retaining their customers with the support of customer engagement through the use of social media channels.

4. Generate Relevant Traffic
Traffic generation is the primary purpose of all online marketing campaigns. Social media sites are extremely effective examples of traffic generation at its utmost. There are also various niche social media channels which make it easier to generate relevant and high quality traffic to any particular website.

5. Getting Customer Feedback
Customer feedback is the backbone of any business and the feedback that is received helps in improving the products or services as per the customer’s requirements. Since social media channels helps in making customer engagement much easier, customer feedback is always near the top of the agenda and you can continuously expect helpful customer reviews and feedback which in turn help improve products or services to their ultimate best. With customer relationships being an integral part of the growth of any company, when customer relationships fail, the company and its operations are also bound to fail. Social media channels help in forming strong bonds between the customer and the organisation and thereby increases the stability of the company.

6. New Products or Services
There is no better means of a more consistent or cost effective media source than that of the social media sites, to inform customers about up and coming releases of new products and services. Social media channels assist in making straightforward ways of spreading news of new products or services to the specified targeted audience.

7. Market Trends
Social media sites allow you unrestricted access to information about up and coming trends and also the preferences of the customers which allows you to act accordingly. Knowing what preferences your customers have and the trends that will be forthcoming, makes it easier for your business to enhance and alter your products or services to meet these new customer wants and needs, and also to plan your online marketing campaigns in much more effective and direct approach.

8. Search Engine Status
Search engines are the most consistent and dependable generator of traffic for any website. Effective social media campaigns can have a significant influence on your search engine rankings. Since most of the search engine giants are using real time search results, social media updates and bookmarks will help increase your site positioning in the overall search engine rankings.